Pop the bubbly! Let's talk about your bottom line.
You have a brilliant Event business. But let’s be real, the whole operation can get messy fast. You shouldn't have to figure it all out alone. This is my super power.
How do you know if your business needs help? Take my free Business Health Check Questionnaire to find out.
I get it - Event Businesses face unique challenges
Most event industry professionals are passionate about what they do but were not given a CEO manual or educated in business growth and strategies. Sometimes we just have to wing it and everything business can feel a bit overwhelming.
That’s where we comes in.
Through mentoring and programs, I help you understand and grow your business, so you feel confident, in control and profitable for the long term. I promise it won't be boring.
Celebrants
Venue Owners
Caterers
Florists
Photographers
Wedding Planners
If you’re ready to learn more about business and how to make it a whole lot simpler or just want an expert second opinion on your next stage of growth, let’s chat.
Click on the button below and book in obligation free.
Event Businesses need a Different Approach
The event industry is a world of its own. It is built on festivity, celebrations, special connections and beautiful moments. There is so much pressure, no room for error, high expectations, the weather gods and last-minute changes.
Most business advice is built for a corporate world that just doesn't get what you do.
That’s where I'm different. I know this isn't just about generic business theories; it’s emotional, fast-paced and needs a specific approach. Having built and run my own award-winning events venue, I understand every part of the ride, from the peak-season burn out to constantly growing bookings, reputation and keeping cash flowing all year round.
I provide event business mentoring and education so you understand what’s working, what isn’t and how to improve. That way you will feel knowledgeable, in control and confident about where your business is heading.
I'm Shelley Lewis
Event Business Growth Expert. CPA.
Award-Winning Entrepreneur.
For over 30 years, I’ve been known as The Bubbly Accountant. I’m the person who actually gets a buzz from diving into the messy middle of a business to figure out what’s working and what’s causing a bottleneck. There is nothing I love more than seeing the look on a business owner’s face when they finally stop guessing and start feeling in control.
About ten years ago, I decided to jump into the deep end and opened my own event venue. I’ll be honest, I was seasoned at running horse shows and sporting club events, but I didn’t know much about the many other types of events. But this did not affect my venues success, because I knew how to run businesses. And then in a short space of time awards started flowing for my venue. That success came from my mantra - business is much easier than people make it out to be. It’s all about looking at what happened, learning from it, making small tweaks every single time and surrounding yourself with the right expertise.
I’ve always had an entrepreneurial heart, but I’m also a mum of three. I know exactly what it’s like to deal with that parent guilt while trying to grow a business. I’ve lived through the stress of trying to be everywhere at once, which is why I’m so obsessed with creating foundations and structuring a business to give you your life back.
I started Pop the Profit because I got tired of the lack of expertise and real support out there for event businesses. When I needed a mentor for my venue, I couldn't find anyone who actually "got" our industry. I wasted so much time explaining the basics to people who didn't understand why our world is so unique, and it led to some unnecessary challenges.
I made it my passion to fix that.
I’m on a mission to give you the kind of support I wish I’d had – event business mentoring and education built specifically for this industry. I’ve taken my 30 years as a CPA and entrepreneur, pouring everything I’ve learned into helping business owners in the event world - an industry I truly fell in love with. My focus is to educate and empower business owners and teams across this industry to really grow and pop their bottom line. Plus it takes a village and I’ve built a network of experts who speak our language, so you’ve always got the right people in your corner.
You don't have to figure this all out on your own. Let’s have a real conversation about your business and how we can get you moving forward with total confidence.
The Five Pillars of
a Healthy Business
We look at these five core areas to give you the visibility to see exactly how your business is tracking. Our focus is educating you around all key areas of your business, so you know what's working, what isn't, and how to improve your results.
Marketing
"I feel like I’m shouting into
a void and hoping the
right people hear me."
I can help you look at your message with fresh eyes, attracting clients you’ll love working with .
I’ll show you how to look at your marketing so you can stop guessing, double down on what actually works, and build a brand that people fall in love with.
Sales
"I’m unsure about my
pricing – is it competitive?
Am I even making a profit?"
I dive into your sales, tracking where your leads are coming from.
Together, we’ll look at your journey from that first "hello" to the final onboarding, identifying exactly where things might be falling through the cracks.
Operations & Systems
"If I’m not there to oversee every little detail, I’m worried it’ll all fall apart."
Most event businesses are slowed down by manual work that should have been automated ages ago. I dig into your processes and systems to find the tasks that are reducing your productivity.
I can help you harness AI and smart systems to handle the repetitive stuff, so you can stop being the bottleneck.
Financials & Cashflow
"I know I’m busy, but I’m never quite sure if I am really making money."
We know that Profit & Loss and Cashflow Management are actually the keys to your freedom. I love simplifying the numbers and educating about what they are telling you. You’ll learn how to easily analyse your expenses, grow your revenue, and manage your cashflow like a pro so the off-season doesn't feel like a financial crisis.
I’ll help you love your numbers in an easy and fun way, so you become more confident and feel in control of your businesses growth and next steps.
Leadership & Teams
"It’s just easier if I do it myself, but I’m completely exhausted"
A great leader is about moving away from micromanaging and into building a team you trust to get stuff done. I'll show you how to set the culture and standards that keep everyone on the same page.
I’ll teach you how to implement the training and expectations that your team needs no matter how it is structured, so you become a true leader.
Podcast
Real conversations about running successful event businesses.
In this podcast I talk with event suppliers and industry experts who have been there, done that and are now thriving. This is not a boring podcast with everybody sharing tips. This is real life experiences where everyone can learn from.
In each episode we share some laughs, we share stories and I promise we'll inspire you.
Pop the Bubbly. Let's talk about your bottom line.
We’re here to help event businessess move from "just getting by" to total business confidence.
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